Saturday, October 28, 2017

Bubble Tea War (CHATIME v TEALIVE): La Kaffa’s version

So now you have heard Bryan Loo’s story. What about La Kaffa’s?
Since nothing was heard from them, we decided to do some investigative works and voila! We discovered an injunction was filed by La Kaffa in the Malaysian courts this week. We also subsequently discovered that there was an earlier dispute which has resulted in an arbitration matter filed in the Singapore International Arbitration Centre by La Kaffa.
As for the local suit, it was registered as Kuala Lumpur Originating Summons No. WA-24IP-3-02/2017 and an ad interim injunction was heard before the High Court Judge, Justice Wong Kian Kheong (who was the lawyer in Tun Dr Ling’s PKFZ case and also Abdul Razak’ lawyers in the Altantuya’s trial where Abdul Razak Baginda admitted to having an affair with Altantuya.)
No this is no conspiracy theory and let us not digress.
Coming back to the bubble tea war. We were made to understand that the Judge has directed Loob Holding to file an affidavit in reply to the allegations made against them but the High Court Judge did not allow a temporary injunction whilst parties exchange affidavits.
As of today, an affidavit in reply has yet to be filed.  But in the interest of time we thought however the F&B community now must be anxious of what was the story behind so we combed through the documents filed in court in particular the affidavit and we found explosive allegations which include documentary and video evidences of alleged breaches.
In fact, the affidavit also goes to show that La Kaffa was accumulating evidence discreetly to an extent capturing extracts of the interview Bryan Loo gave to BFM recently.
Before we begin, let us look at the OS filed by LA Kaffa. In essence, La Kaffa has filed an injunction to:
  • restrain Loob Holding and all his konco-konco (including its directors, spouses and immediately faily of its directors, and employees, whether directly or indirectly itself or themselves or through agents) from carrying on, procuring, causing, enabling, authorising and/or permitting any other business identical or similar to the “CHATIME” franchised business; and
  • restrain Loob Holding and all his konco-konco as mentioned above to disclose and/or use confidential information of La Kaffa, including the operating mode, franchised concept, technologies, formulations, ingridients, programs and designs.
This is in light of the new found brand “Tealive” introduced by Loob.
So what were the grounds La Kaffa relied on and what are the actual allegations all about?

1. Loob Holding bought raw materials from 3rd party

According to the affidavit, it all started around January 2016 where LA Kaffa suspected something amiss when the order to the raw materials dropped despite an increase of revenue. The allegations were specific referring to milk tea powder, cocoa powder and polypropylene (PP) cups.
When there was no plausible explanation given by Loob, LA Kaffa decided to initiate its own investigation. They sent undercover representatives to various outlets in Malaysia and took evidence.  In the course of doing that, they have video evidence showing the outlets were using an alleged CHATIME beverage cup which they labelled it as “fake CHATIME cup”.
The affidavit states that the authentic CHATIME cups should contain either “YM-500” or “YM-700” markings on the base of the cups and these markings are material confirming authenticity sourced through SCPP Ind Co Ltd.
LA KAFFA has then also sent various letters notifying such breach and the letters can be seen below:
Letter dated 12th May 2016

Letter dated 2nd August 2016

Letter dated 3rd August 2016

In the letter dated 20.9.2016, La Kaffa alleged that the sourcing of materials from 3rd party was made within the knowledge of Loob since they replied to La Kaffa and did not deny sourcing it from third party citing reasons “ it was inevitable that some of the key components will require local source from the readily available market in light of the competitive business environment.”

La Kaffa alleged that the breach contravenes Article 7 of RERA and we enclose the actual clause below:

2. Request to inspect books were denied

Since there was no convincing reason given by Loob, La Kaffa then wanted to exercised its rights to inspect and audit the books of Loob under Article 10(iv) of the Regional Exclusive Representation Agreement. (“RERA”)
However this was similarly delayed and rejected.

3. There is an outstanding royalty due and owing by Loob Holding

Under the RERA, Loob was obliged to make full payment of the purchase of raw materials. From the papers we sighted, the outstanding sum was USD713,273.72 which was also the subject matter of the arbitration filed by La Kaffa in the Singapore International Arbitration Centre. The outstanding amount claimed was then reduced to USD644,536.32.

4. Non-competition

La Kaffa is also concerned with the use of its proprietary information being used by Loob to carry on its new business especially Bryan has openly announced that all 165 outlets will be converted to Tealive which is essentially running a similar business.
La Kaffa in essence relies on:

Section 27 of the Franchise Act 1988 which provides:

S.27 Prohibition against similar business
  • A franchisee shall give a written guarantee to a franchisor that the franchisee, including its directors, the spouses and immediately family of the directors, and his employees shall not carry on any other business similar to the franchised business operated by the franchisee during the franchise term and for 2 years after the expiration or earlier termination of the franchise agreement
  • The franchisee, including its directors, the spouses and immediate family of the directors, and his employees shall comply with the terms of the written guarantee given under Subsection (1)
  • A person who fails to comply with subsection (1) or (2) commits an offence.
It is also interesting that Article 15 of the RERA has similar provision and we have extracted it below for your convenience.
La Kaffa also alleged that it has provided various manuals and operation training manual of which these proprietary information is unique which La Kaffa has expended a vast amount of money and effort in developing it. Now that since RERA is terminated, Loob should not be using the confidential and proprietary information procured from La Kaffa.
This was corroborated by the fact that Bryan has in interview claimed that “the same team, the same people, both employees and partners, in place at the same outlets,….” Which La Kaffa finds it commercially improbable.

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