Monday, January 25, 2021

Grab Opens The First GrabKitchen In Malaysia: No More Multiple Delivery Fees For Mixed Orders

Good news for food lovers who wouldn’t mind a bit of variety in their daily meals as Grab has now opened its first GrabKitchen in Malaysia, placing it in Hartamas. To date, the company has established 55 of these so-cloud ‘cloud kitchens’ across Southeast Asia since launching its first one in Jakarta, Indonesia, in 2018.

A GrabKitchen is essentially a centralised kitchen or sharing cooking space (like those coworking spaces that gained popularity before the pandemic) for participating restaurants and food merchants. Consumers pay only a single delivery fee when they “mix and match” orders from GrabKitchen food merchants, and the food merchants themselves get to drastically save costs on facility upkeep.

“Not only is the GrabKitchen concept a unique and cost-efficient model for F&B operators, but they will also have ready access to our merchant support tools, strong delivery network and wide customer base,” said Sean Goh, Managing Director of Grab Malaysia.

The debut GrabKitchen in Hartamas currently features 11 eateries for consumers to mix and match, including Kenny Rogers Roasters, Salad Atelier, Tasty Chapathi, myBurgerLab, and Lim Fried Chicken. You can look for it through the Mix & Match tile under the GrabFood section of the Grab app.

Of course, giving the ongoing pandemic, Grab was quick to emphasise that all merchants and delivery partners are required to scan their MySejahtera app upon entering, have their temperature checked, always have their mask on, and observe the necessary social distancing protocols. The company added that GrabKitchen premises are cleaned and sanitised daily.

In view of the current MCO, GrabKitchen will be available from 10 AM to 10 PM, with last orders to be placed by 9:20 PM (subject to changes to the MCO). Customers can also opt for the ‘self-pick up’ option to waive the delivery fee.

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