Tuesday, January 26, 2021

HappyFresh Brings Ben’s Independent Grocer (B.I.G.) On Board


You can now buy groceries online from Ben’s Independent Grocer (B.I.G.) through HappyFresh, thanks to a newly announced partnership between both companies. B.I.G. is known to cater to upmarket clientele with its premium, often imported goods.

“We hope this will enable more customers to access B.I.G.’s exceptional range of local and international delicacies which now includes over 300 exclusive lines from Waitrose UK,” said Geoff King, CEO of The Food Purveyor, which currently operates four supermarket brands: Village Grocer, Ben’s Independent Grocer (B.I.G.), BSC Fine Foods, and Pasaraya OTK.

HappyFresh Managing Director Hu Hun Hui said, “This partnership could not have come at a better time given the recent Movement Control Order that has been reinstated.” Explaining that HappyFresh is always looking to bring variety to its platform, she added, “Hopefully, this will also help curb panic buying from occurring at physical stores across the country.”

Since the initial MCO, HappyFresh claims to have taken steps to ensure consumers are able to get their groceries throughout the pandemic. Noting a fall in spending power (due to the pandemic), HappyFresh said it lowered its delivery fee and removed its minimum spend threshold at various supermarkets and stores – all to make online grocery shopping affordable.

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