Industry sources told The Sun that the producers will still need to honour the request as part of the deal, despite the film’s troubled release. Sponsorship and product placement have become commonplace in major blockbusters, which help studios finance the production costs of their movies.
The refreshed product inventory featured in the No Time To Die reshoots was not shared by the insiders. “The details of the gadgets and things are all kept tightly under wraps, but everyone knows that James Bond always carries the latest kit with him,” one of them told The Sun. It was not revealed if the involved automakers are also requesting for updated scenes featuring their cars.