“The collaboration will enable EON to leverage on myTukar’s proprietary technology-enabled platform to provide EON’s customers with instant and transparent valuations for trade-in vehicles,” said myTukar CEO Fong Hon Sum.
EON, a subsidiary of DRB-HICOM Berhad, operates dealerships for several brands namely PROTON, Mitsubishi, Audi and Volkswagen, via EON, EON Automart, Euromobil and HICOM Auto respectively. EON’s network includes 20 branches nationwide.
Faisal Albar, Group Managing Director of DRB-Hicom, called the partnership a win-win situation, noting that trade-ins have always been a sore point for car buyers, who today are increasingly demanding a more transparent and simplified process in their transactions.
This collaboration with EON will initially only cover peninsular Malaysia. But myTukar has been on an aggressive expansion drive this year with the opening of seven new branches throughout the country. Further expansion to East Malaysia starting with Kuching and Kota Kinabalu is also in myTukar’s pipeline.