You may be thinking that the picture frame bit would mean you can change what picture it shows. That’s unfortunately not the case. Instead, you’ll have to change the entirety of the front plate, more of which will be sold separately.
The IKEA Symfonisk picture frame WiFi speaker will be available starting 15 July 2021. The Verge reports that they are priced at US$199 (~RM819), with additional pictures costing US$19.99 (~RM82). But this will only be for the US and EU. The company says other regions will follow later on, but no date has been provided for that. It also remains to be seen if it will make its way to our shores.