Wednesday, December 30, 2020

Samsung Announces New HDR10+ Adaptive Feature For Future QLED TVs

Samsung officially launched its new HDR10+ Adaptive feature earlier today. As per its official press statement, the new feature is designed to work with the Filmmaker Mode and will launch as an integral part of its upcoming QLED TV lineup.

Samsung says that HDR10+ Adaptive will support dynamic scene-by-scene optimisation and will be able to adjust to the lighting condition of any room, thus further enhancing the HDR experience of the select QLED TV. As to who benefits from the new feature, Amazon Prime video seems to be one of Samsung’s first clients that will enable HDR10+ Adaptive for the former’s Prime Video customers.

Samsung is also working together with Universal Pictures Home Entertainment (UPHE) to expand the use of HDR10+ Adaptive across multiple movies and catalogues, both currently existing and new. Strangely enough, there’s no mention if other streaming services such as Netflix and Disney+ will support the feature, although that could simply be due to the fact that alot of their content is more dependent on Dolby Vision than HDR10.

Beyond that, Samsung did not go into further detail, neither did it explain how much more improved HDR10+ Adaptive over its current HDR10+ format that is currently in use. Nor if the feature will be rolled out as an update to currently existing QLED TV models.

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