The new change is primarily aimed at giving a more accurate accounting of a page’s popularity. For example, users may have initially ‘Liked’ a page but later, after losing interest, slammed the ‘Unfollow’ button – the result being they won’t see any updates from the page on their News Feed. Accordingly, Facebook is shifting to focus on a page’s follower count, which it believes is a far better indicator of a page’s reach (and popularity).
That’s not all the changes coming to Facebook pages. Through a dedicated News Feed, page owners and/or administrators will be able to follow trends, participate in conversations, and interact with fans. They will also be able to host Q&As by which followers can ask questions on a chosen topic and they can answer.