Apple has also listed a collection of interesting privacy-related anecdotes within the guide. One such example is a study which stated that almost 20% of children apps out there have been collecting and sharing personal information without proper consent from parents.
In the guide, the company has also highlighted the new App Tracking Transparency requirement which will be rolled out to iOS 14, iPadOS 14, and tvOS 14 in their next beta update later this year. While this new requirement was praised by privacy advocates throughout the world, it has received quite a livid response from Facebook.
As App Tracking Transparency will require apps to explicitly obtain a user’s permission before tracking their data, it will definitely have a major impact on Facebook’s operation which depends heavily on online advertising. The popular social network company has labelled the feature as a threat to small businesses everywhere and its CEO Mark Zuckerberg has even called Apple as one of its biggest competitors during Facebook’s latest earnings call earlier this week.