Social media users are predictably having a field day over this. But this is far from the first time that a brand has received brickbats and mockery over its logo.
As The Washington Post noted, Airbnb took quite the beating when it revealed its new logo – people said it looked like a butt or, uh, a certain genitalia. But Airbnb has stuck with it, perhaps gambling that the notoriety is worth all the extra attention.
As for Amazon, the company tactfully told media outlets that the change had been made after receiving customer feedback, and then trotted out a generic press statement about designing the new icon to “spark anticipation, excitement, and joy.”
All in all, a wise decision on Amazon’s part. After all, what if Amazon users suddenly felt the inexplicable urge to invade Poland?