Pei elaborated that the transparency represents Nothing’s “commitment to bringing technology closer to people”, and added the brand’s design philosophy is also based on three core principles: Weightless, Effortless, and Timeless. Weightless emphasises on the removal of “superficial” elements while maintaining those that add value to the product, Effortless represents the simplification to the user experience, and Timeless is the company’s goal of achieving designs that will feel fresh and relevant for years to come.
Case in point, the Concept 1’s translucent look is more interesting than the typical AirPods design that’s often imitated by various tech companies. Hopefully this same style will also be carried over to Nothing’s potential smartphones, which are expected to be released under the recently acquired Essential brand. As proven by Xiaomi prior to this, phones with transparent rear cases are pretty cool.
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