It is the first Marvel Cinematic Universe (MCU) tie-in content made exclusively for the streaming service. Furthermore, it is also the first MCU release since the 2019’s Spider-Man: Far From Home and related to Avengers: Endgame which could help attract a huge amount of fans from all over the world to Disney+.
It goes without saying that Disney is likely to be quite pleased with the performance of its streaming platform. The COVID-19 pandemic has pummelled its iconic theme park and cruise ship businesses with the former saw revenue drop by 53%, resulting in a loss of USD$119 million (~RM481 million) in the most recent quarter. On the other hand, revenue from direct-to-consumer streaming increased by a stunning 73%.
Recently, there was some indication that Disney+ might launch in Malaysia soon but there is still no official word on that prospect. Netflix is likely the dominant international streaming service in Malaysia and still leads Disney+ globally with 203 million subscribers as noted in its latest financial report.