The documents detail an email conversation between an unnamed ex-Apple employee and Phil Shiller, then a key marketing figure in the company. The former complained that iMessage “amounts to serious lock-in” of its users. In response, the latter said that “moving iMessge to Android will hurt us more than help us”.
In all honesty, this should come as no surprise. There have been incidents of former iPhone users getting SMS texts stuck in iMessage limbo because they migrated from Apple to Android. Hopefully these days, WhatsApp is a service that’s used more frequently on iOS. Then when the messaging app finally rolls out cross-platform chat history migration, users have one less thing locking them in.