Before launch, Facebook said it intends to test Live Audio Rooms in Groups, making it available globally for Group users and their communities. Public figures will also have access to the feature, allowing them to host conversations with other public figures, experts, and fans.
Facebook is taking a different route probably based on commercial considerations – it wants to make things easier for creators, attracting a large pool of them. While unveiling Live Audio Rooms, the social media giant also pointed to creator monetisation opportunities through its Star feature, and announced an upcoming ability to charge access to a Live Audio Room through a single purchase or a subscription.
Earlier this month, Clubhouse itself announced its first monetisation feature called “Payments”, which enables direct payments to creators.