Fitbit Luxe: A Fashion-Oriented Fitness Tracker, Coming To Malaysia This June For RM 648

Fitbit has recently unveiled the latest addition to its fitness tracker line-up in the form of Fitbit Luxe. In general, this particular model combines Fitbit’s digital health and wellbeing expertise with a fashion-oriented design which apparently is a first for the Google subsidiary.

Right off the bat, you may notice that the Luxe’s physical design is closer to a bracelet rather than a traditional wearable design. This was mainly done through gentler and softer design lines alongside fashionable watch bands.

With a battery life of up to 5 days, Fitbit also said that the Luxe is its first tracker that is equipped with an AMOLED colour touch screen and is two times brighter than any other Fitbit trackers. It is also water-resistant up to a depth of 50m and comes with Swim Mode that allows users to track their time in the swimming pool or out in the ocean.

In terms of functionalities,  the Luxe provides call & text notification together with heart rate, oxygen saturation (SpO2), steps, distance, calories, sleep, stress, and menstrual health tracking. Since it doesn’t come with built-in GPS, users do have to connect Luxe to their phone if they want accurate data for their runs, hiking, and bicycle rides.

Priced at RM 648, the Fitbit Luxe will be made available in Malaysia this June at All IT Hypermarket, Best Denki, Flash Gadgets, Harvey Norman, Thunder Match, and Timekeeper as well as Fitbit’s official store on Lazada and Shopee. Each unit will be accompanied by a 6-month Fitbit Premium trial subscription.

Customers can also opt for the Fitbit Luxe Special Edition which features a gold-coloured stainless steel Parker Link Bracelet made by the jewellery brand gorjana. Available for RM 928 in the same month at select retailers, it is also being accompanied by an extra silicone-based Classic Band in peony colourway.