“Scary Fast” Apple Event Shot On iPhone Included Lots Of Expensive Gear

Earlier yesterday morning, Apple held its “Scary Fast” event where it announced its new M3 family of processors, and MacBook Pros and iMacs powered by said chip. In true Apple fashion, the event also had the disclaimer that the entire event was “Shot on iPhone” which sounds amazing, until it was (unsurprisingly) revealed that the entirety of it was done with a ton of really, really expensive camera equipment.

If you’re wondering what iPhone Apple used to shoot the entire “Scary Fast” event, it’s the iPhone 15 Pro Max. It goes without saying that the end result of that shoot definitely looks impressive but again, a camera inside a phone is only as good as the resources thrown at it.

In Apple’s official behind-the-scenes video, the crew behind the entire process shows off a great deal of professional equipment that includes industrial-set studio lighting, high-end gimbals, dollies, as well as the drone because how else do you get that long, fast-moving close up shot of your CEO.

Needless to say, a lot of blood, sweat, and probably tears of virgins that went into the production process, but more importantly, it can also interpreted that the behind-the-scenes look of Apple’s “Scary Fast” event also sends an indirect message that, the iPhone 15 Pro Max used here is only one of several cogs in the machine and that, once again, a camera is only as good as the equipment it’s paired with.

For comparison’s sake, here’s another video shot with the iPhone 15 Pro, featuring Olivia Rodrigo albeit on a smaller scale because, as The Verge puts it: she’s no Tim Apple.

Apple May Have A Less Expensive 6.7-Inch iPhone In 2022

Apple has been making iPhones that are ever increasing in size, in both their form factor as well as price tag. But things may be a little different next year. At least according to noted analyst of Apple products Ming-Chi Kuo.

In his latest investor note, Kuo says that in 2022 Apple will have four phones to announce. They come in two sizes, 6.1 and 6.7 inches. Each size will have two variants, one on the lower-end of things and another flagship model. He adds that one of the larger ones will represent “the lowest price ever for a large (6.7-inch) iPhone”.

Though as is usually the case, price is relative. And this is especially true when we’re talking about iPhones. Kuo’s estimate is that said lower-price 6.7-inch iPhone will be priced under US$900 (~RM3750). Comparatively speaking, sure, it’s a lower price than you’d expect from an iPhone these days. But ultimately it’s not really saying much.

Since Kuo only mentions these two sizes, it means that there will likely not be a mini model next year. Unsurprising, considering the company ended production of the iPhone 12 mini ahead of schedule due to poor sales.

Other details include the possibility of the 2022 iPhones to come with “under-display fingerprint support”. This would mark the return of Touch ID, which mostly went away to make way for Face ID. Kuo did make a similar prediction for this year’s iPhones back in 2019, but it remains to be seen if it will pan out the way he predicted.

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